While the BISSELL brand carries a lot of recognition, in the cut-throat competitive landscape of Amazon, it's increasingly difficult to stand out. The BISSELL AirCare team was looking to enhance the content on their Amazon Product Detail Pages for two key products: the MYair Pro and the air220 air purifiers. 

By moving from feature-forward to benefit-forward copy and visuals, we were able to tell a more compelling story that highlighted how the technology makes for cleaner, healthier air on top of being easy to use and fitting seamlessly into consumers’ homes. 

After transitioning to the new content our team created, BISSELL saw increased engagement and conversion rates on these product detail pages.