Everyone ages, but it’s something people rarely want to talk or think about. The truth is we live in a society that does almost everything to avoid it. So, when you have clients who mainly cater to the older population, how do you tackle this taboo topic in an interesting and compelling way? Is it possible to make people feel better about the aging journey? The success of a podcast we helped launch proves that you can.

Christian Living Services’ organizations, Holland Home, Faith Hospice, and Atrio Home Care, have been leading providers of services for aging adults and their families in West Michigan for over a century. As such, they hold a level of expertise, wisdom, and experience that help those they serve to navigate this often confusing time of life and the difficult decisions that come with it. 

In an effort to solidify them as a thought leader in the industry, share their expertise with a broader audience, and come at the topic of aging from a new angle, we helped them launch their own podcast, This Day & Age. The podcast brings together experts in all things aging from Holland Home, Faith Hospice, and Atrio Home Care and targets both the children of aging adults and aging adults themselves. Topics ranged from estate planning to aging in place, downsizing, staying safe in the home, misconceptions of hospice care, and the science behind staying healthy as you age.

We gave the podcast its own branding, allowing it to take on a unique personality to reach new audiences while still staying connected to those already familiar with Holland Home, Faith Hospice, and Atrio Home Care. In addition, we promoted each episode via email and social ads that took users to a dedicated landing page where interested parties could learn more about the podcast, find more episodes, and subscribe. 

In the first nine months, we produced and promoted 11 episodes that garnered over 1,100 downloads. So it seems people are willing to listen and learn about aging after all—sometimes, it just takes a little creativity. See for yourself at thisdayandage.org.