For nearly a decade, we have been helping Holland Home build awareness and preference among older adults in the West Michigan area. With a full continuum of care, including Independent Living, Assisted Living, and Dementia Care, there are different audiences we have to target and approaches we have to take to deliver the right message to the right people. The work below shows how all of that plays out.
MORE TO LIFE
Focusing in on Independent Living, our More to Life campaign was created to change the narrative of senior living. Many people still think of it as clinical and restrictive, when in fact, at Breton Woods of Holland Home, the vibrant, social, and active community helps aging adults make the most out of life.
WEBINARS & EVENTS
To support the sales staff in their effort to promote Independent Living at Breton Woods, we helped create, launch, produce, and promote monthly webinars and in-person events to help further interest and action from prospective residents.
COVID-19 RESPONSE
With the increased fear and anxiety the COVID-19 pandemic brought about regarding senior living facilities, we worked with Holland Home to develop a campaign that focused and reinforced their emphasis on health & safety. Through this, we reassured current and prospective residents, their loved ones, and staff that Holland Home is Ready, Willing, and Able to provide high-quality, safe, and engaging care in any situation.
