Perforated Tubes Incorportated invented nearly all of the perforated tubing technology used today over 50 years ago. They have been leading the category ever since and manufacturers worldwide rely on them for innovative products, precise engineering, and dependable quality. But prior to our involvement, it had been about three years since PTi had done any marketing. With heavy advertising by the competition and the challenges that COVID-19 brought, they were experiencing a loss in marketshare. In our marketing efforts, we took a strong, confident stance reminding customers and prospects that not only are they originators of the industry, but that they are here to stay.