Everyone ages, but it’s something people rarely want to talk or think about. The truth is we live in a society that does almost everything to avoid it. So, when you have clients who mainly cater to the older population, how do you tackle this taboo topic in an interesting and compelling way? Is it possible to make people feel better about the aging journey? The success of a podcast we helped our three clients, Holland Home, Atrio Home Care, and Faith Hospice, launch together proves that you can.

Since it’s inception, we produced and promoted 18 episodes across two seasons that have garnered nearly 3,000 downloads. Topics ranged from estate planning to aging in place, downsizing, staying safe in the home, misconceptions of hospice care, and the science behind staying healthy as you age.

THE BRANDING

With the podcast featuring experts from three different organizations, Holland Home, Faith Hospice, and Atrio Home Care, we needed to create a brand that stood on its own—something that exuded expertise and authority, while still being approachable enough to cover the topic of aging. The name, This Day & Age set the stage. The tagline, “Navigating Life’s Journey,” captured the mission of all three organizations without leaning too heavily towards one.

THE PROMOTION

Along with creating a separate website for the podcast, each episode was promoted through email campaigns and social advertisements.

Want to hear for yourself how we helped turn the trials of aging into an interesting conversation?
Check out thisdayandage.org.